About

I’m a digital content specialist and strategist who lives for catchy headlines and smart marketing copy. With years of experience spanning both digital and physical platforms (with a particular lens on highly regulated Canadian industries such as insurance and banking), I focus on helping brands find their unique voice and elevate their presence through high-ranking search results, engaging social campaigns and well-researched whitepapers.

I’m passionate about aligning creative content with real business strategy, and that means finding the right audience, optimizing campaign reach, and crafting copy that resonates. Take a look at some of my past portfolio pieces below!

Long-form copywriting

Digital journalism

#FutureMakers cybersecurity event shares how AI, blockchain, and tea kettles can leave your business vulnerable

One year in, Cobourg accelerator Venture13 defines the small-town tech success story

Finn AI’s Natalie Cartwright weighs the benefits of data and artificial intelligence

Endy’s Mike Gettis on leveraging the “lightning rod” of customer experience to scale

A slow descent into hate watching: True Blood’s 10 worst subplots

8 Canadian music memories from MuchMusic’s Snow Job